Qatar 2022 Legacy: Journeys to Greatness

Moving beyond sport, the exhibition traces Qatar’s journey from winning the bid in 2010 to delivering a global event that reshaped perceptions and positioned the country as a hub for international cultural and sporting exchange.

Central to the exhibition is the cultural legacy of the tournament, examining how Qatar presented its own narrative to a global audience. Through key moments, objects and stories, it highlights themes of representation, identity and unity through cultural diversity. The exhibition invites visitors to reflect on the World Cup as a transformative cultural moment whose impact continues to resonate beyond the stadium.

About the Curator

Najla Al Thani is a curator at the 3-2-1 Qatar Olympic and Sports Museum, where she works on exhibitions that position sport within broader cultural, historical and social contexts. She has been involved in the development of the museum’s permanent galleries and contributed to the museum’s opening in 2022, supporting its successful launch as the only Olympic museum in the region. Najla is currently pursuing a PhD in Gulf Studies, where her research examines the evolution of cultural narratives and their role in shaping national identity in Saudi Arabia. Her research interests focus on the intersection of sport, culture and identity, particularly sport as a platform for the production of cultural memory.